Businesses have to make their brand and products
stand out and memorable to customers. The goal of marketing is therefore to
spread the word about a company’s products, brand, and message and positively
expand the company’s reach. By making your brand memorable to customers,
customers will be more likely to come back and spend on your products. This is
good for your business and customer retention.
The way companies advertise
their brands and make them memorable has evolved over the
past few years due to changing demographics, changing business needs, and the
rise of social media as a platform. What is certain is that whichever company
is better in the marketing process tends to be more successful and attract more
customers. Here are some ways to make your brand memorable to customers.
Involve Your Customers
Whether your products are catered for seniors or
youngsters, it is important to make your customers feel involved in the
products that you feature and to always take into consideration of your
customer’s opinions and feelings.
An example would be when Netflix launched its
interactive specials which allow users to take charge of the movie character’s
decisions and influence the outcome of the movie through their actions. Users
get to decide on different actions which lead to different adventures, and thus
they can watch the same movie over and over again whilst picking different
choices for different results and experiences.
This increases the user’s engagement and makes
watching movies more fun whilst giving the user a sense of urgency and empathy
for the character’s actions. Studies have shown that Netflix’s interactive
specials have helped to boost Netflix’s viewership and increased their
subscription rate due to increase user engagement.
You can involve your customers in various ways,
such as allowing them to participate in a monthly store survey on their desired
products or input on the design of future products. There are so many ways you
can engage your customers and gain valuable and fresh insight through them.
This will make your brand memorable as your customers will feel that they have
a stake in the decision-making process and also have a choice in the
business.
Promotional Products
One of the best and most effective ways to connect with potential
customers is with promotional products. It is important that a business creates
personalized and promotional products that are both functional and enduring. Hip flasks, tote bags, umbrellas, and knives can be used to create an
advertising campaign that lasts for a long time. Another great thing about
promotional products is that whenever the customer uses them, they will think
about your business and services. This makes them more likely to patronize your
business when they need to in the future.
Social Media
Your business should also conduct its marketing
or advertisement through social media platforms as these are by far the easiest
and most effective tactics for attracting new customers and for expanding your
business reach.
If your business is not involved in any social
media platforms or does not reach out to customers through social media, it will
be very hard to expand your business and get new customers, especially younger
ones.
Ideally,
your business should invest a substantial sum into social media to ensure that
your business and products keep up with the latest social media and cultural trends.
This will help to make your brand much more memorable and resonate with more
people.
